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The action figures are poseable figures based on the characters and vehicles from Max Steel which have been produced since 2013 by Mattel.

Initially, two distinct toy lines were made for the series. For Latin American markets, Max Steel gained an extensive line of 12 inches tall action figures having various articulated points and gimmicks. Worldwide, the toys were 6 inches tall (although occasionally 12 inches action figures would be released in battle packs or limited sublines) and featured gimmicks such as light-up features or missile firing action. In 2015, the 6 inch toy line would be discontinued and the main focus would be the Latin American toy line. Mattel would occasionally commercialize some of the Latin American toys on European countries.

In 2021, the toy line ceased production.

Information[]

Worldwide[]

Featured article: 6 Inch Toy Line
Blade Attack Dredd 2

Blade Attack Dredd, one of the toys of the first assortment released in 2013.

The first assortment of 6 inches action figures were released in Fall 2013 and were commercialized worldwide. The first selection included eight action figures of Max Steel variants, C.Y.T.R.O., Forge Ferrus, Miles Dread and Toxzon. They featured a light-up gimmick. Later on, battle packs featuring an Earth Elementor action figure was released, along with vehicles such as the Turbo Car and the Turbo Cycle.

Stealth Mode Max figure

Stealth Mode Max Steel, one of the action figures on the second assortment.

In 2014, two assortments were released, with both being focused on the Ultralink invasion to match the second season of the series. The first assortment was quite similar to the first selection released in 2013, with toys heavily focusing on gimmicks and coming with a mini evil Ultralink figurine. Battle packs for Air Elementor and Metal Elementor were released as well. The second assortment was released on the same year, with the action figures having more articulated points, a greater resemblance to their tv series counterparts, more accessories and a larger selection of characters. Vehicles for this assortment were also made. Due to lack of documentation, it is unknown if some of these action figures and vehicles were ever released.

A second wave for the first gimmick-oriented assortment was planned as well, featuring action figures for new Turbo Modes such as Turbo Heat and Turbo Spike Modes, and new villains such as Makino, although it is unknown if these ever hit the shelves.

Additionally, Mattel would occasionally borrow some action figures from the Latin American toy line and release them under special occasions worldwide, such as the Rise of Elementor toy line.

Sublines[]

In 2013, besides the light-up assortment of toys (officially named as Turbo Team-Up), there was a small subline commercialized exclusively on Target stores simply named as "N-TEK". Later on the same year, toys similar to spinning tops named as Turbo Battlers were released, as well as a toy line named as Rise of Elementor, based on the game of the same name. The latter was commercialized nearly worldwide (saving for Brazil), including Mexico.

2013[]
2014[]

In 2014, the 6 inch toy line continued to be commercialized, this time with its toys being based around the Ultralink Invasion storyline.

Additionally, an assortment of products known as Ultra Turbo Battlers was slated to be released, but was cancelled due to unknown reasons.

Latin America[]

Max Steel's Latin American toy line were 12 inches tall and were divided into two waves, with both combined totalizing in more than 40 toys released per year. The first wave, often having around 20 or more toys, would be released on the first half of the year, while the second would be released on the second half of the year. From 2013 to 2015, toys were categorized in thematic sublines. The assortment included:

  • The 6 inch toys were released during 2017-2019. They were introduced after the franchise was redesigned to match Max Steel's Green T.U.R.B.O. Energy. Most of them are Max variants saving for a Terrorax and Extroyer action figure.
  • The basic action figures are the simplest and cheapest options of the toy line. Saving for a La Fiera basic toy released in 2016, all of the figures are based around Max wearing different kinds of armors. Most of them have a weapon molded on their hands, such as daggers, blasters, and others. Rarely, a basic action figure would come with a separate accessory, which is the case of Turbo Power Max Steel, released in 2015. These featured 12 points of articulation (head, arms, elbows, hands, waist, legs and knees). In 2017, the waist articulation was removed.
    • The basic action figure with accessory, as the name suggests, is a basic toy that comes with a weapon for Max to hold. It is often a Turbo Blaster with varying colors and projectiles. All of the toys in this assortment were based around Max.
  • Gal 0001 bhf31-a tcm429-126492

    Scuba Blast Max Steel, an example of an Extreme action figure.

    The Extreme action figures feature Max wearing more complex armors with a wider variety of colors and designs, as well as a larger quantity of accessories. In Mexico, these are bundled with DVDs from the series, which either contains two episodes of the series or an animated movie. Most of the Extreme action figures are based around Max, yet there are toys of C.Y.T.R.O., La Fiera and a few villains, such as Dread and Extroyer. They also have a bigger box compared to the previous action figures listed. Additionally, the term "Extreme" used to name this toy line is inherited from the classic series.
  • The Deluxe figures come in larger boxes and most of the time have gimmicks embedded onto them, such as light-up features, missile launchers, and others. They are mostly based around larger and bulkier characters, such as the Elementors or Makino, or Max's Turbo Modes. such as his Turbo Strength Mode. Vehicles were also produced and listed under this assortment.
  • The Battle Packs feature a hero and a villain facing each other. Most of the packs are based around Max and Dread fighting. In a few occasions, there are two or three heroes up against a villain.
  • The battle packs contain a hero and a villain facing each other. In few occasions there are two to three heroes against a villain.

In 2016, the Latin American toys would all share the Connect-Tek gimmick (hex ports spread around the character's bodies, allowing them to equip various accessories) among them, and the line would be divided thematically based on the movies of the animated series. This no longer applied to the 2018 toy line (as well as the following years) due to lack of animated content to go along with the toys. Following 2018, the quantity of the toys reduced drastically, with the toy line not having more than 20 toys released per year.

Sublines[]

2013[]

The series' first three sublines were themed around Max's Turbo Modes, with them being Turbo Strength, Turbo Speed and Turbo Stealth modes. The Rise of Elementor subline was a limited release based around the game of the same name, mostly featuring toys from Latin American markets and the addition of the Ultimate Elementor figure.

  • Strength
  • Speed
  • Stealth
  • Rise of Elementor
  • Turbo Battlers
2014[]

The second year of the toy line was based around the Ultralink invasion, a major event of the second season.

2015[]

The franchise's third year featured three sublines: Battle-Tek, focusing on weapons and battle modes, Transform-Tek, featuring transformable figures and Connect-Tek, featuring swapabble accessories. A pair of action figures based on the live action adaptadion would come out on the second half of 2015, although the movie would only air in the next year.

2016[]

In its fourth year, the subline Connect-Tek was kept and there were other two sublines based around the 2016 movies. There were few toys whose characters or modes didn't appeared on the movies which weren't classified into any subline. A small subline based around the live action adaptation of the series was made and contained a total of three action figures which reused molds from the animated series' toy line.

2017[]

In its fifth year, the toy line's appearance changed to match Max Steel's new Green T.U.R.B.O. Energy, gaining a new logo and packages featuring green. The sublines were divided onto four sublines, wherein three of them (Turbo-Charged, Turbo-Warriors and Connect-Tek) were based on the series' films and one (Turbo Missions) containing characters and armors for Max that were made exclusively for the toy line. 

2018-2021[]

2018 and subsequent years have most of the figures listed under the Connect-Tek subline, saving for a few 6" action figures.

Toy line characters[]

The following list contains all the characters who had action figures made for the toy line.

  • Max Steel (introduced in 2013; last figure made in 2021)
  • Commander Forge Ferrus (introduced in 2013; last figure made in 2014)
  • C.Y.T.R.O. (introduced in 2013; last figure made in 2017)
  • Miles Dread (introduced in 2013; last figure made in 2017)
  • Extroyer (introduced in 2013; last figure made in 2018 and re-released in 2020)
  • Toxzon (introduced in 2013; last figure made in 2017 and re-released in 2020)
  • Elementors
  • Ven-Ghan (introduced in 2014; last figure made in the same year)
  • Makino (introduced in 2014; last figure made in 2016)
  • Chomp Link (introduced in 2014; last figure made in the same year)
  • Prism Link (introduced in 2014 and only had one figure)
  • Morphos (introduced in 2015; last figure made in 2016)
  • La Fiera (introduced in 2016; last figure made in 2018)
  • Professor Mortum (introduced in 2016; last figure made in 2017)
  • Terrorax (introduced in 2017; last figure made in the same year)
  • Night Howl (introduced in 2017; re-released in 2021)
  • Snare (introduced in 2017; last figure made in the same year)

Fake releases[]

An fake action figure. Note that there is Steel's symbol in the right side of Max's chest.

Several fake figures were released by other manufacturers that weren't authorized by Mattel. Consequently, the figures are notably cheaper and poorly made, and they doesn't have the same articulation as the original version. They are usually sold in small shops.

Other characteristics are:

  • Steel isn't a separated part from Max, but he is just painted on. The chest also features a light-up feature that can be activated through a button on Max's belt, like other fake figures from this "line", as well figures of other franchises.
  • The box has the official illustration of the original toy, however, the logo of Mattel doesn't appears.
  • Some action figures have the same sculptures of the first releases of the 6 Inch Toy Line, however, they don't have the same paint application, and comes with generic accessories.
  • Other figures only comes in a pack alongside with four figures. They are smaller than the aforementioned figures, but they have the closest appearence with the original ones. They also feature the light-up feature, and comes in a package labelled "Max Steel Turbo".
  • Some of those figures have some characteristics of the old ones. The box also shows a bad photoshoped image of the original Max Steel with the head of Maxwell McGrath.
  • There are also fake versions of the Turbo Battlers. They have the same sculpture of the original ones, but they are ramdonly painted, and comes in a small box. Some of those also come with the 4-pack that was previously mentioned.

List of Figures[]

For more information, see Action Figures/ List of Figures.

Trivia[]

  • 2013 basic figures prototypes
    Initial prototypes for Max's action figures featured a slightly different hair and face mold. Max's facial structure was more akin to his classic counterpart, and seemed to be based around on the first few artworks made for the series in which Max's hair and face is lightly different compared to the final product. The hands also featured a slightly different sculpture, with the index finger being positioned onwards. Some of the toys featured this hand sculpt, while other didn't.
  • The figures always have a different name from the show (Example: Quick Strike Extroyer (Extroyer)Water Blast Elementor (Water Elementor)). The name of the figure (saving for a few occasions) is always influenced by its gimmick.
  • Before Max aged on the animated series during the Team Turbo saga, all of his toys were slightly shorter (standing around 11 inches tall) than the villains. This was meant to represent the fact that he was younger than them, as well as his classic incarnation whose toys stood the same size as the villains. From 2016 onwards, Max had the same height as the other characters on the line.
  • Unmounted vehicle
    In 2015, some of the vehicles in the Battle-Tek line are unmounted. The style of the package made are similiar to the Titan Hero Series vehicles, manufactured by Hasbro.
  • In 2016, it was stated by a Mattel worker (specifically a toy designer) that the toy line had two designers.
  • The toys are always made one year before their release, which explains why some designs are different than their animated counterparts.
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